September Yearling Sale
September 8-20
The 2025 edition of the Keeneland September Sale begins on Monday, September 8.

Keeneland’s September Yearling Sale is the global marketplace for Thoroughbred yearlings and is the world’s most important Thoroughbred sale. The September Sale stands apart from all other auctions owing to several factors: a critical mass of quality yearlings at all levels of the market; the largest and most diverse buying bench in the world and the proven success of its sales graduates at the highest levels of racing worldwide.

Entry deadline May 1.

Keeping up with equestrian community events is crucial for fostering connections, staying informed about important industry changes, and supporting the sport's health and growth. Staying current benefits everyone from riders and trainers to spectators and local businesses. Enhancing community and personal growth

Networking and mentorship: Events, both online and in-person, are a prime opportunity to connect with fellow enthusiasts, find mentors, and make professional connections. This helps build a strong network of support, whether you are a seasoned competitor or new to the sport.

Fostering inclusivity: Events can cultivate a welcoming and approachable atmosphere for everyone, from beginners to seasoned riders. This strengthens the sport by encouraging continued participation and growth.

Boosting mental health: Engaging with the equestrian community provides a sense of camaraderie and belonging, which contributes to mental and physical well-being.

The supportive environment can be a great comfort during challenges, and it fosters lasting friendships.

Staying informed on industry standards

Promoting horse welfare: Awareness of current discussions and initiatives helps uphold animal welfare standards. Organizations like US Equestrian are actively redesigning their websites and expanding educational resources to clarify rules, identify unethical behavior, and promote best practices for horse care.

Learning from experts: Educational resources, such as the US Equestrian Learning Center, provide access to videos and training materials from elite athletes, trainers, and industry experts. This helps equestrians at all levels improve their skills and knowledge.

Influencing brand credibility: Keeping track of media coverage and sponsorship news helps equestrians determine which brands are ethical and trustworthy. Ethical equestrian journalism is built on transparency, helping readers know the difference between honest advertising and unethical pay-to-play marketing.

Supporting the equestrian economy

Driving economic growth: Equestrian events drive significant economic activity for local communities. For example, events in Florida and Kentucky attract thousands of visitors and generate millions of dollars in economic impact. Even local shows bring communities together and support local businesses.

Ensuring industry stability: By participating in the community, you help attract investment and support for the sport. Events are a crucial part of the ecosystem that allows the industry to continue to grow and succeed, from grassroots competitions to high-level events.

Attracting and engaging new audiences: Major equestrian events are key for increasing the sport's visibility to a wider audience, which is essential for attracting new talent and participants. Keeping up with events helps share the sport with new generations and encourages continued participation.