The World of the Horse enjoys a prominent position on each showground an
d the proposed schedule for 2025 is as follows:
Badminton Horse Trials
, 7-11 May, Gloucestershire
Burghley Horse Trials, 4-7 Sept, Lincolnsh
ire
Reach over half a million equestrian people by exhibiting at the two largest events in the UK equestrian calendar, plus gain valuable exposu re in Horse & Rider and PONY Magazine.
The World of the Horse 2025 ca n take you to Badminton and Burghley Horse Trials, the former being the wor ld’s largest 3 day event that now has a total footfall over the 5 days of t he event of close on 500,000.
The World of the Horse is a high spec p avilion housing a wooden ‘stable style’ shell scheme. The principal aim is to attract a wide cross section of exhibitors who wish to promote and sell their products or services to the general public – the ultimate consumer. T he concept is now well established at the major showgrounds. Our Aims Exhib iting in The World of the Horse offers you all of this and more. The enviro nment is geared to enhancing your company image and raising public awarenes s about your product. As a promotional platform it has considerable proven success, and maintaining a balanced and lively marketing mix is vital to th e way it works.
Keeping up with equestrian community events is crucial for fostering connections, staying informed about important industr y changes, and supporting the sport's health and growth. Staying current be nefits everyone from riders and trainers to spectators and local businesses . Enhancing community and personal growth
Networking and mentorship: Events, both online and in-person, are a prime opportunity to connect with fellow enthusiasts, find mentors, and make professional connections. This h elps build a strong network of support, whether you are a seasoned competit or or new to the sport.
Fostering inclusivity: Events can cultiva te a welcoming and approachable atmosphere for everyone, from beginners to seasoned riders. This strengthens the sport by encouraging continued partic ipation and growth.
Boosting mental health: Engaging with the equ estrian community provides a sense of camaraderie and belonging, which cont ributes to mental and physical well-being. The supportive environment can b e a great comfort during challenges, and it fosters lasting friendships.
Staying informed on industry standards
Promoting horse welfa re: Awareness of current discussions and initiatives helps uphold animal we lfare standards. Organizations like US Equestrian are actively redesigning their websites and expanding educational resources to clarify rules, identi fy unethical behavior, and promote best practices for horse care.
Learning from experts: Educational resources, such as the US Equestrian Le arning Center, provide access to videos and training materials from elite a thletes, trainers, and industry experts. This helps equestrians at all leve ls improve their skills and knowledge.
Influencing brand credibil ity: Keeping track of media coverage and sponsorship news helps equestrians determine which brands are ethical and trustworthy. Ethical equestrian jou rnalism is built on transparency, helping readers know the difference betwe en honest advertising and unethical pay-to-play marketing.
DTSTAMP:20260425T024238 DTSTART;TZID=America/New_York;VALUE=DATE:20250904 DTEND;TZID=America/New_York;VALUE=DATE:20250908 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR